Role
Brand, Web, Motion (Freelance)
Year
2026
Fyxer is an AI email assistant that clears inboxes, drafts replies in your voice, and turns meetings into notes and follow-ups — built to give people their time back.
As the product grew, the brand needed to keep pace. Marketing and product surfaces were expanding fast, and the visual language behind them needed to feel considered rather than assembled — sharp enough to hold its own in a crowded AI category.
Building on an identity system created by Red Antler, I worked across landing pages, product demo assets and motion, translating the brand into the kind of polished, functional visuals that make a fast-moving AI product feel trustworthy at first glance.
The result is a consistent visual system that supports Fyxer's growth — clear, confident, and built to scale across every touchpoint.
Founded in 1982, Onyx is a family-run events company delivering brand experiences worldwide, from bespoke corporate activations to specialist marine events.
While their services had evolved, their visual identity had not. Onyx wanted to better connect with industry-leading clients and position themselves as experts in a young, dynamic sector.
I was brought in to refresh their identity, balancing their depth of experience with a more contemporary, adaptable expression, while celebrating the human connection at the core of their work.
The result is a vibrant visual identity designed to resonate with the clients they want to attract.
Motorway
Brand Refresh
Role
Senior Brand Designer (In-house)
Year
2025
In October 2024, Motorway joined forces with strategy partners Twenty First Century Brand and branding agency Otherway to uncover the strategic and creative direction for the brand’s next stage of growth.
The strategy set out to reposition Motorway from plucky disruptor to category leader. The visual expression that followed was anchored to a simple, yet powerful idea: 'Every mile of the journey'.
Working as an extension of the Otherway team, together, we created a bold, new identity designed to celebrate a more efficient, transparent way for car sellers and dealers to transact.
I co-led the implementation of the refreshed brand working across brand, product and engineering.
Iconography
Role
Senior Brand Designer (In-house)
Year
2022–2024
Motorway is a used car marketplace leveraging technology to build a better car market for everyone.
Since joining in 2022, I significantly contributed to the company's brand development and design initiatives during its rapid growth from start-up to scale-up.
I've been fortunate to have worked on all aspects of the brand catering for a range of audiences – from sellers (B2C), dealers (B2B), right through to internal comms. Below are a selection of projects i've had the pleasure of working on.
Role
Senior Designer (In-house)
Year
2017–2022
The subject of pensions suffers from a pretty low level of engagement in the UK. Profile Pensions was set up to help people better understand their pensions, allowing them to be more informed and ultimately better off in retirement.
I joined the company in 2017, and being the sole designer within a rapidly changing startup environment meant working expansively across brand, product, and everything in between.
Profile Pensions went on to be acquired by MoneyFarm.
Role
Brand, Print
Year
2018
Artist and sculptor, Owen Bullett is known for his contemporary sculpture and playful explorations of the physical space. I worked with Owen to create a visual identity, and have since helped produce catalogues, exhibition cards and other printed applications.
Bullett Editions
Showcasing a range of sculptural furniture
Role
Brand, Web, Print
Year
2018
In addition to his studio practice, artist Owen Bullett launched a side collection of sculptural furniture under the name Bullett Editions. I helped realise how this would co-exist alongside Owen Bullett Studio, developing a mini site to showcase the range, promotional print catalogue, product cards, posters, and guidelines.
